Afraid Of Joining A Cult? Consider Creating One Around Your Startup’s Brand.

According to Interbrand’s Best Global Brands 2016 Rankings, Apple, Google and Coca-Cola have the world’s most valuable brands valued at $178B, $133B and $73B respectively (Best Global Brands 2016 , 2016). These Fortune 500 companies have invested millions to build goodwill with consumers that enable brand owners to charge a premium for their products and services. How do you compete with titans that spend more on social media in a day than your startup spends on sushi in a year? Guerrillapreneurs know that matching titans dollar-for-dollar in mass market spending is insane. Instead, Guerrillapreneurs seek to build a viral, if not cultish, following by cultivating a brand identity around

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