Include Recycling in your Business Design

For most start-up businesses, recycling is an after thought during the business design phase. Consider what the world would be like if innovators started with recycling as a core requirement in business design. What would vending machines look like? Would transportation in the US have evolved as a "Service" before the product (i.e., a car) became the dominant platform? Telsa is pushing the envelope when it comes to flexible functionality. Software upgrades gives the Tesla new functionality -- without requiring the buyer to purchase a new car. I want my TV to work the same way. Give me a TV with a detachable motherboard that I can replace to upgrade its functionality. Sounds crazy? 20 years a

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