Before You Launch Your Startup, Clean Out Your Garage

In my book, Guerrillapreneur, I dedicate an entire chapter to convincing small business executives to pursue a “soft” launch verses a full scale “brick-n-mortar” launch on Main Street. Why? Cash is king and in an uncertain economic environment entrepreneurs should preserve as much cash as possible to extend the runway for their business launch. In a recent post entitled “One Reason Why Your Business is Not Generating [Massive] Revenues”, Tara Gentile correctly surmises that “it is easier to earn your second $50,000 than it is to earn the first $50,000.” Before an entrepreneur or small business executive can earn the first $50,000, he/she must develop what I call a “Slingshot” capability (op

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